The banking industry is in a state of change. The old and proved distribution model of banking is challenged by digital distribution of banking services and products. We are now moving quite rapidly towards a different model of distribution, by getting rid of or at least, diminishing the presence of banking as a physical and […]
Month: September 2016
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Why do corporations become media companies?
TL;DR Companies should act and think as media companies because people dislike commercials and enjoy content that do not suck. In the course of just about ten years, the logic of marketing has been turned upside down. More and more companies are looking at the prospects of thinking as, and acting as an editorial media […]