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The demise of content marketing

Have you seen any good adverts lately? Ah. Sorry. I’m being a prick. Of course you haven’t. And with all the ads and other things available at your fingertip, you probably wouldn’t be interested enough to be bothered about them anyway. Advertisers are starting to get this. Their analysis is on target but the product and […]

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Personal connections – the future of digital business

TL:DR: Being personal in business is great but being personal in the digital dimension is hard. And living up to the standards of digital in the physical world is even harder. Understanding what constitutes a personal relationship and using both the physical and the digital dimension to do what they are best at is key […]