Hi, I’m Carl Bjurling


Welcome to my place on the web. This is where i collect my essays, opinions and thoughts. Most of what I do is in the intersection of change, strategy, and communication. I help organisations tell their stories better.

Marketing and communication

My experience span over several areas. Primarily I’ve been working with strategic marketing and communication. Most of the time I find myself in the intersection of business development, analysis and strategic development that leads to  new ways of working and communicating.

Content strategies

I’ve worked extensively with content strategies for corporations, i.e. content marketing and editorial communication. I was founding partner and CEO of one of the first in-house corporate media initiatives in Sweden, the form of economic news channel EFN.se which is a subsidiary to Handelsbanken AB.

About this page

Updates on carlbjurling.se are random. I write in English or Swedish, also randomly. Essays circles around the intersection of business strategy, brand strategy, digitalization, communication, corporate narratives and other things that might interest me. Over time, updates might be more frequent but in this realm, there’s no plan – just exploration and testing.

I’m currently exploring, developing insights and sharing thoughts around change processes. As mega-trends such as digitalization and sustainability puts pressure on corporations and societies, business models, strategies and ways of working will have to adapt. The dynamic of these rapid changes forces us to approach them based on insight of our history, resources and values. 

The 6 most popular essays on carlbjurling.se right now

  1. The Klarna Bull Case
  2. Använd kraften i ditt varumärke för att skapa förändring
  3. Robinhood och risken med oärliga affärsmodeller
  4. Så skapar du en värderingsstyrd vision
  5. Journalistik som underhållning och företagen som medieaktörer
  6. Vad kan Trump lära oss om kommunikation?

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Contact me

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